Digital Marketing Executive

Company Introduction

Ujuzi Code Ltd is a software development company with a keen focus on custom software solutions. We operate in mobile channels (Mobile Apps, SMS, USSD), web applications, integrations and sales force automation systems.

We are looking for a digital marketing executive who will be responsible for  developing, implementing, tracking and optimizing our digital marketing campaigns across all digital channels.The desired candidate should have a strong understanding of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution and follow up.

Job Description

  • Plan and execute all digital marketing, including SEO/SMO/SEM, lead generation from existing databases such as  email or  social media and display advertising campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals ROI
  • Plan, execute, and measure experiments and conversion tests
  • Brainstorm new and creative growth strategies
  • Design, build and maintain our social media presence
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Proven Skills & Experience Requirements

  • Degree or diploma in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SMO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g. Google Analytics, Meta Pixel, Omniture)
  • Working knowledge of ad serving tools 
  • Experience in setting up and optimizing Google Adwords campaigns and optimizing the same to derive maximum value
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

How to Apply

Submit your application and previous work experience to with the subject of the e-mail being UCL/3/2023 Digital Marketing Executive

Ujuzi Code Ltd
Nairobi, KE