Digital Marketing Executive

Company Introduction

Ujuzi Code Ltd is a software development company with a keen focus on custom software solutions. We operate in mobile channels (Mobile Apps, SMS, USSD), web applications, integrations and sales force automation systems.

We are looking for a digital marketing executive who will be responsible for  developing, implementing, tracking and optimizing our digital marketing campaigns across all digital channels.The desired candidate should have a strong understanding of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution and follow up.

Job Description

• Plan and execute all digital marketing, including SEO/SMO/SEM, lead generation from existing databases such as  email or  social media and display advertising campaigns
• Measure and report performance of all digital marketing campaigns, and assess against goals ROI
• Plan, execute, and measure experiments and conversion tests
• Brainstorm new and creative growth strategies
• Design, build and maintain our social media presence
• Identify trends and insights, and optimize spend and performance based on the insights
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Proven Skills & Experience Requirements

• Degree or diploma in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SMO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g. Google Analytics, Meta Pixel, Omniture)
• Working knowledge of ad serving tools 
• Experience in setting up and optimizing Google Adwords campaigns and optimizing the same to derive maximum value
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement